Spending on ads, not sure it works
I check the tracking first, then fix the account and the page the ads land on, so every pound can be traced to an enquiry.
5.8× ROAS reconciled to closed deals Chris Woollam · Digital marketing consultant · Greater Manchester
Joined-up marketing.
Ads, websites, video, social and the tracking underneath, all done by me. One person means every part pulls the same way, and you can see what each pound brings back. The first look is free.
FIG. 01 / Where are you starting from?
Five services, one consultantOpening, launching or relaunching
The website, the shoot and the launch plan from one person, so the story is the same everywhere it appears.
+364% launch engagement, zero paid spendNeed content that keeps up
Film, photography and social, planned together. One shoot day feeds the ads, the feed, the website and the sales team.
3 years covering ABC+ Warranty at Brit FestNot sure which you are? See all five services or ask me.
FIG. 02 / The middle
Where the money goesMost marketing breaks in the middle.
Someone runs your ads. Someone else built the site. A third person makes the content. Each does their bit, nobody owns the join, and the join is where the money goes.
One person across all of it means there is no join. That's the whole pitch.
“Chris understood what we needed from the first conversation, and made it easy.”
Valérie Kaminov · Founder and Managing Director, ILBC
5.8×
Return on spend reconciled to closed deals50k+
Applications delivered healthcare recruitment+364%
Launch engagement zero paid spend£4.2M+
Ad spend managed five years, one pair of handsFIG. 03 / The loop
How the five connectHow the parts connect.
Attract the demand, convert it on pages built for it, fuel it with content, and measure the lot. Drawn, then in detail below.
01 / Attract Demand, bought and earned.
Google and Meta built around leads and revenue, not clicks. Social strategy and content that earn attention without a media budget.
Paid Advertising · Social & Content
02 / Convert Pages briefed by the campaign.
I build the page knowing what it has to do, because I am also the one sending the traffic to it.
Web & Landing Pages
03 / Fuel Content shot in house.
One shoot day feeds paid, organic, the website and the sales team. You just watched some of it behind the headline.
Video & Photography
04 / Measured Underneath everything.
Tracking built properly, attribution that survives reality, reporting that answers the question. I start here.
Tracking & AnalyticsFIG. 04 / Selected work
Figures verifiedThe receipts.
Luxury Beauty Consultancy A new website for an international luxury beauty consultancy 4 languages English, French, Chinese, Korean 
Home Improvement & Trades Lead gen rebuild for an exterior coatings business 5.8× ROAS reconciled to closed deals 
Events & Sponsorship Activation Three years of festival coverage for ABC+ Warranty 3 years ABC+ Warranty at Brit Fest 
Hospitality Retainer & Launch The retainer behind the Fire Station Social Cucina, and the launch that proved it +364% launch engagement, zero paid spend FIG. 05 / Straight
No pitchNot every channel works for every business. If yours won't, I'll tell you before you spend. It's why the clients I take on stay.