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A senior paid media and tracking resource behind the scenes for your agency. Google and Meta campaigns, server-side tracking, and client-ready reporting, all delivered under your brand.
You keep the relationship. I do the work and stay invisible. No junior account managers, no going direct to your clients, and no overhead you're paying for but never use.
Senior PPC capacity, without hiring for it.
You've won an account that needs paid media. Or your PPC specialist has just left. Or the work is technical (server-side tracking, attribution across a CRM or ATS, a recruitment or lead-gen setup the platforms don't handle out of the box) and it's beyond what the team can take on right now. Hiring a senior in-house specialist is slow and expensive. Handing it to another agency risks your client relationship.
That's the gap I fill. I work as the senior paid media and tracking resource behind your agency, on a white-label basis. You brief me, I deliver the work to a standard you can put your name on, and the client never needs to know I exist. For some agencies that's a single technical project. For others it's ongoing overflow capacity across multiple accounts.
I've done this for years, including as the behind-the-scenes resource on technically demanding healthcare recruitment accounts for a digital recruitment marketing agency. The arrangement works because it's built on two things: senior delivery and discretion.
Some agencies bring me in for one technical job. Others hand over a roster of accounts. Either works.
Day-to-day Google Ads and Meta management across your client accounts. Strategy, build, and ongoing optimisation, run to a senior standard you can stand behind.
The technical work most teams would rather not own: server-side GTM via Stape, Meta CAPI, GA4 cross-domain, and CRM or ATS integrations. Built so every conversion is real and traceable.
Looker Studio dashboards with blended data, presented under your brand and ready to hand straight to clients. Clear, honest, and free of vanity metrics.
Cover when the team is stretched, between hires, or onboarding a spike of new accounts. Senior hands available without adding headcount or fixed cost.
A second senior opinion on an underperforming account, or a full rescue of one that's been mismanaged before it reached you. Honest findings you can act on.
Paid media strategy and credible numbers to support new-business pitches, so you can win the work knowing the delivery is covered.
The whole point of white-label is that it's low-friction for you and invisible to your client. Here's the shape of it.
You bring the client context, the goals, and the constraints. We agree scope, what stays in your hands, and how you want to communicate. An NDA or partnership agreement up front is welcome.
Campaigns, tracking and reporting built and run to a senior standard. Everything is produced so it carries your name, not mine. You stay the single point of contact for the client.
Client-ready dashboards and plain-language explanations, ready for you to hand over or walk through. If a technical question comes up that you'd rather I answer, I can join the call as part of your team.
No approaching your clients, no Stern Digital branding on anything they see, no surprises. The relationship is yours. My job is to make your agency look good and your accounts perform.
The client relationship is yours and stays yours. I don't contact your clients, full stop. Happy to put it in writing with an NDA before we share anything.
Dashboards and deliverables are built under your brand, with no references back to me. Your client sees your agency's work, because it is your agency's work.
Most of the time I'm completely behind the scenes. Where a technical call helps, I can join as part of your team. You decide how present I am.
You're not handing work to a trainee. The person who builds the strategy is the person in the account every week. That's the whole point of using me over hiring up.
One account or many. A single tracking build or ongoing management. Scale up when you win, scale back when you don't. No bloated retainer for capacity you're not using.
If I think an account can't be turned around, or PPC is the wrong move for that client, I'll tell you. You'd rather hear it from me than from the client.
Priced to the work, with margin you can build on.
White-label pricing depends on scope: how many accounts, how complex, and whether you need management, a tracking build, or both. I work as a fixed monthly retainer, a percentage of spend, or per-account, agreed up front so you can price your own client engagements with confidence and protect your margin.
I'm a senior resource, not the cheapest pair of hands on the market, and the agencies I work with value that. What you get is delivery you can put your name on and a partner who treats your client relationships as carefully as you do. The clearest answer comes out of a short call about what you're trying to cover.
No. The client relationship is yours and stays yours. I work as a behind-the-scenes resource under your brand. I don't approach your clients, and I'm happy to put that in writing.
Yes. Reporting is built in Looker Studio with blended data sources and presented under your brand, ready to hand straight to your clients. No Stern Digital logos, no references back to me.
Only if you want them to. Communication is discreet and professional. Where a call with the end client helps, I can join as part of your team. Most of the time I stay completely invisible and you stay the single point of contact.
Google Ads and Meta Ads management, server-side tracking and attribution builds (GA4, GTM-SS via Stape, Meta CAPI, CRM and ATS integrations), white-label reporting, account audits and rescues, and overflow capacity when your team is stretched or between hires.
An audit can usually happen within a few days. For live management, onboarding plus the platform learning phase means the first four to six weeks build the foundation, with consistent performance settling in around the 8 to 12 week mark.
Yes, gladly. Confidentiality is part of how white-label work has to operate, and I'm happy to sign your NDA or partnership agreement before we share anything.
It depends on scope: number of accounts, complexity, and whether you need management, a tracking build, or both. I price as a fixed retainer, a percentage of spend, or per-account, agreed up front with no surprises. The clearest answer comes out of a short call.
No. I'm based in Prestwich, Greater Manchester, and work with agencies across the UK. White-label delivery is remote by nature, so location is rarely a factor.
If I look at an account and don't think I can improve on what's already there, or PPC isn't the right move for that client, I'll tell you. You'd rather hear that from your partner than have it surface in front of the client later.
And I only take on what I can deliver to a senior standard. I keep a small roster by design, so when I commit to your accounts, they get genuine attention, not whatever's left after everything else.
Start a partnership conversation →A short call about the accounts or projects you need covered, how you like to work, and whether we're a fit. No obligation, and anything you share stays confidential.
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