50K+
Applications delivered
Lead generation for service businesses across Greater Manchester and Cheshire. Google and Meta campaigns built around real outcomes (leads, calls, booked jobs, revenue), with tracking that shows you exactly what's working and what isn't.
Run by one senior consultant, not an account manager. And if I don't think paid advertising will work for your business, I'll tell you before you spend anything.
PPC for Manchester businesses that need leads, not clicks.
Most businesses I speak to in and around Manchester have already run Google Ads or Meta. Sometimes through an agency, sometimes themselves. They're getting clicks and a monthly report, but they can't tell you which campaigns actually put work on the books. That gap (between activity and outcome) is the thing I fix.
I'm a paid media consultant based in Prestwich, on the north side of Manchester. I work with service businesses and lead-generation brands across Greater Manchester and Cheshire: roofing and exterior coatings, construction and trades, hospitality, healthcare and recruitment, and professional or local services. The common thread is simple. A lead, a call or a booking is worth real money, the buying decision happens off the platform, and the standard "set up a conversion and hope" approach leaves most of the picture invisible.
So I build the campaigns and the measurement together. Google and Meta campaigns structured around your actual offer and geography, landing pages built for the ad rather than borrowed from the main site, and tracking that ties every pound of spend back to a real business result. For one roofing and exterior coatings client, that approach turned £19,000 of spend into more than £180,000 in verified revenue. The point is never the headline number. It's that we could prove it.
Most consultants run the ads and leave the rest to you. I take responsibility for the whole path from click to customer, because that's where local lead gen is usually won or lost.
Search campaigns built around the way people actually look for your service locally. Tight match types, disciplined negative keywords, and structure that puts budget on the terms that convert, not the ones that just spend.
Facebook and Instagram lead generation for businesses where demand needs creating, not just capturing. Audience strategy, creative direction, and lead forms wired into your CRM so nothing leaks.
Pages built for the campaign, not adapted from the homepage. Multi-step forms, clear single calls to action, and a structure designed to turn a paid click into an enquiry worth following up.
Form submissions, phone calls and bookings tracked back to the campaign, keyword and ad that produced them. Server-side GTM via Stape and the Meta Conversions API where the standard setup falls short.
Where your CRM or booking system allows it, leads are tied to closed jobs and real revenue. That's how we move the conversation from cost per lead to return on spend.
Clear Looker Studio dashboards that show what's working and what isn't. No vanity metrics, no data you can't use. White-label ready if you're an agency.
Google Ads doesn't work on day one, and anyone who tells you otherwise is selling. Clicks arrive within a day or two, but the account needs four to six weeks to learn and around 8 to 12 weeks to settle into consistent, profitable lead flow. Here's how that time gets used.
Before a single campaign goes live, I get under the skin of your offer, your margins, your service area, and where leads go after they convert. PPC doesn't exist in a vacuum. The ad is one part of a system that either works end to end or breaks between click and customer.
Campaign structure, landing pages, and the tracking layer all built together in the first few weeks. This is the part most accounts skip, and it's the reason they can never answer "what's actually working." We get it right before we scale spend.
Through the learning phase, performance is deliberately uneven while the account gathers data. I manage it actively: search terms, negatives, bids, creative, and landing-page tweaks, all guided by which changes move real leads, not surface metrics.
Once the data is clean and the cost per lead is where it needs to be, we put more budget behind what's proven and cut what isn't. You see the whole picture in plain language, every step of the way.
Lead generation looks different in every sector. These are the ones I've built campaigns and tracking for, with the kind of outcomes that hold up to scrutiny. Clients anonymised where required.
Google Ads rebuilt from scratch around one product, one geography and one conversion goal, with every lead tied back to verified revenue. Performance Max paused, spend consolidated to Search, multi-step Heyflow forms, strict negative keyword discipline.
For trades and construction, the win isn't cheap clicks, it's qualified enquiries for work worth pursuing. Tight local targeting, call tracking, and forms that filter time-wasters before they reach your inbox.
Always-on Google and Meta campaigns across UK regions, with attribution built to distinguish role types the platforms don't understand. Over 50,000 applications delivered, with halo attribution showing the true picture.
Paid media, booking attribution and content strategy across a 10-venue hospitality group. Booking platforms connected to marketing activity, with consolidated reporting across every site for the first time.
For local service businesses, the goal is showing up for the searches that signal a ready-to-buy customer, then proving which of those searches actually generate enquiries and revenue. Built around your service area across Manchester and Cheshire.
Challenge, approach and verified result for each engagement, in detail.
I'm based in Prestwich, between Manchester and Bury, and work with clients right across the region. Most of the work is done remotely, and I'm happy to meet locally where it helps. If your town isn't listed, ask. The list isn't exhaustive.
You brief me. Not a junior, not an account manager, not a team you never meet.
With most Manchester agencies, you speak to an account manager who relays your brief to whoever is actually in the account that month. There's a layer between you and the work, and the fee carries the cost of offices, managers and support staff whether you use them or not.
I work differently. You deal with one senior consultant who builds the strategy, runs the campaigns, and optimises them week to week. The person who knows your account is the person you talk to. That usually means faster decisions, sharper work, and better value, because you're paying for time and skill, not overhead.
It also means I'm honest about capacity. I take on a small number of clients at any one time, by design. When there's a problem, I find it. When there's an opportunity, I move on it. You don't have to manage me. You just have to brief me.
For agencies, the same applies in reverse. I work white-label as the senior paid media and tracking resource behind your client campaigns, with reporting built for client-facing use and communication kept discreet. Senior PPC capacity, without hiring in-house.
Fair, transparent, and matched to the work.
For context, most PPC management in Manchester runs between £500 and £1,500 a month, or roughly 12 to 20 percent of ad spend, on top of the budget that goes to Google or Meta. Anything under about £400 a month rarely buys enough hands-on time to manage an account properly, so be wary of it.
I price each engagement to the work involved, either a fixed monthly retainer or a percentage of spend, agreed up front with no surprises. I'm not the cheapest option, and if price is your main decision criteria I'm probably not the right fit. What you get instead is a senior consultant who owns the whole account and treats your budget as if it were his own.
The honest figure for your business comes out of the free audit. I'd rather quote against what your account actually needs than throw out a generic number. If I don't think paid media will work for you yet, I'll tell you that first, before any talk of fees.
Most Manchester PPC retainers fall between £500 and £1,500 a month, or roughly 12 to 20 percent of ad spend, on top of the budget that goes to Google or Meta. Anything under about £400 a month rarely buys enough hands-on time to manage an account properly.
I price each engagement to the work involved, either a fixed monthly retainer or a percentage of spend, agreed up front. The honest figure for your account comes out of the free audit.
With an agency you usually speak to an account manager who relays your brief to whoever is actually in the account. With me, you brief the person doing the work directly. There's no junior team, no handoffs, and no agency overhead built into the fee.
You get a senior resource directly, which usually means faster decisions and better value for money.
Clicks start within a day or two of going live. The first four to six weeks are a learning phase where performance is deliberately inconsistent while the account gathers data. Consistent, profitable lead flow usually settles in around the 8 to 12 week mark.
The first 90 days are about building a foundation, not hitting peak performance. If you need results next week, paid search alone isn't the honest answer, and I'll say so.
I'm based in Prestwich in north Manchester and work with businesses across Greater Manchester (Manchester, Salford, Bury, Bolton, Stockport, Trafford, Oldham, Rochdale, Wigan) and Cheshire (Wilmslow, Altrincham, Knutsford, Macclesfield, Chester, Crewe, Warrington).
Most work is done remotely, and I'm happy to meet locally where it helps.
Google Ads (Search, Performance Max where it earns its place, and Demand Gen) and Meta Ads across Facebook and Instagram. I also build the tracking layer underneath: GA4, server-side Google Tag Manager via Stape, and the Meta Conversions API.
Yes. A free 30 minute account audit. Bring your Google Ads or Meta account and you'll leave with a clear view of what's working, what isn't, and the priority fixes. There's no obligation beyond the conversation.
Yes. I act as the senior PPC and tracking resource behind agency-branded campaigns, with reporting structured for client-facing use and discreet, professional communication. If you need senior paid media capacity without hiring in-house, that's a core part of what I do.
Service businesses and lead generation: roofing and exterior coatings, construction and trades, hospitality, healthcare and recruitment, and professional or local services. The best fit is any business where a lead, call or booking is worth real money and the buying decision happens off the platform.
No honest consultant guarantees a fixed number of leads, because too many factors sit outside the ad account: your offer, your pricing, your landing page and your follow-up.
What I commit to is honesty (I'll tell you if PPC won't work before you spend) and tracking that shows you exactly what your budget produced.
PPC doesn't work for every business. Whether paid media can perform commercially depends on your offer, your price point, your landing page, your follow-up process and your margins, not just the ad account.
If I look at your business and genuinely don't think PPC is going to work for you right now, I'll tell you that in our first conversation. No pitch, no proposal, no waste of your time. The businesses I do work with get everything I have. That's the trade.
Find out if we're a fit: book a free 30-minute call →30 minutes. Bring your Google Ads or Meta account. You'll leave with a clear view of what's working, what isn't, and what the priority fixes are. No obligation beyond the conversation.
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