SEO & AI Search

Technical audits, on-page and category structure, content built against real search demand rather than guesswork, and structured data so search engines can actually read what you sell. For ecommerce that usually means the category pages, which are almost always the weakest part of a site and almost always the pages that should be carrying the commercial terms.

Increasingly the second half of this matters as much as the first. Being the answer that ChatGPT, Perplexity or an AI Overview gives is a different job to ranking third, and almost nobody is doing it deliberately yet. That means writing content a machine can lift and attribute, getting your entity and naming consistent so you are not confused with something else, and being present in the places these systems actually read.

I will be straight about the timeline, because this is where SEO relationships go wrong. Nothing meaningful happens in month one. You see impressions before clicks, and long-tail before head terms. Three to six months is a realistic build. Anyone promising page one in eight weeks is guessing or lying.