PPC & Google Ads
management in Manchester.
Lead generation for service businesses across Greater Manchester and Cheshire. Campaigns built around leads, calls, booked jobs and revenue, with tracking that shows exactly what's working.
Run by one senior consultant, not an account manager. And if I don't think paid advertising will work for your business, I'll tell you before you spend anything.
Campaigns, landing pages and tracking, handled end to end.
Google Ads
Search campaigns built around the way people actually look for your service locally. Tight match types, disciplined negatives, budget on the terms that convert.
Meta Ads
Facebook and Instagram lead generation where demand needs creating, not just capturing. Audience strategy, creative direction, lead forms wired into your CRM.
Landing pages
Pages built for the campaign, not adapted from the homepage. Multi-step forms, one clear call to action, built to turn a paid click into an enquiry.
Lead & call tracking
Forms, phone calls and bookings tracked back to the campaign, keyword and ad that produced them. Server-side GTM and Meta CAPI where the standard setup falls short.
Attribution to revenue
Where your CRM or booking system allows it, leads are tied to closed jobs and real revenue. Cost per lead becomes return on spend.
Reports you can act on
Clear dashboards that show what is working and what is not. No vanity metrics, no data you cannot use.
A clear first 90 days, not a black box.
Google Ads doesn't work on day one, and anyone who tells you otherwise is selling. Four to six weeks to learn, 8 to 12 to settle into consistent lead flow. Here's how that time gets used.
Understand the business
Before a campaign goes live I get under the skin of your offer, margins, service area, and where leads go after they convert.
Build the foundation
Campaign structure, landing pages and the tracking layer built together in the first few weeks. The part most accounts skip.
Learn and optimise
Through the learning phase I manage the account actively: search terms, negatives, bids, creative, landing page tweaks. Guided by real leads, not surface metrics.
Scale what works
Once the data is clean and cost per lead is right, more budget behind what is proven, cut what is not. Plain language the whole way.
Where the work has paid off.
High-ticket trade lead gen
Google Ads rebuilt around one product, one geography, one conversion goal, every lead tied to verified revenue.
5.8× ROAS · £122,639 from £21,150 spendEnquiries that turn into jobs
Tight local targeting, call tracking, and forms that filter time-wasters before they reach your inbox.
Lead quality over lead volumeTracking the platforms can’t see
Always-on campaigns across UK regions, attribution built to distinguish role types the platforms don’t understand.
50k+ applications · 3.7× more hires than ATS showedMulti-venue, one strategy
Paid media, booking attribution and content strategy across a 10-venue hospitality group.
10 venues under one frameworkBe found when intent is highest
Showing up for the searches that signal a ready-to-buy customer, then proving which of them generate revenue.
Local intent, captured and trackedThe full case studies
Challenge, approach and verified result for each engagement.
View case studiesWorking across Manchester and Cheshire.
Most of the work is remote, and I'm happy to meet locally where it helps. If your town isn't listed, ask.
Greater Manchester
Cheshire
How much does PPC management cost in Manchester?
Most Manchester PPC retainers fall between £500 and £1,500 a month, or roughly 12 to 20 percent of ad spend, on top of the budget that goes to Google or Meta. Anything under about £400 a month rarely buys enough hands-on time to manage an account properly. I price each engagement to the work involved, agreed up front; the honest figure comes out of the free audit.
How long before Google Ads starts working?
Clicks arrive within a day or two, but the account needs four to six weeks to learn and around 8 to 12 weeks to settle into consistent, profitable lead flow. Anyone promising results on day one is selling.
Do you work with businesses outside Manchester?
Yes. I am based in Prestwich and most of the work is remote, so I work with clients across Greater Manchester, Cheshire and the wider UK. Local means I can meet you where it helps, not that I am limited to the postcode.
What makes you different from a Manchester PPC agency?
You deal with one senior consultant who builds the strategy, runs the campaigns and optimises them week to week. No account manager between you and the work, and no fee carrying the cost of offices and support staff.
What if PPC will not work for my business?
Then I will tell you, before you spend anything. Not every business is ready for paid traffic, and it is cheaper to hear that on a free call than after three months of fees.
If paid advertising won't work for your business, I'll tell you before you spend. The audit is free either way.