Selected engagements / figures verified
Work.
Six engagements across healthcare recruitment, home improvement, hospitality, events, web builds and brand content. Each one a different problem, the same approach: understand what the work actually needs to do, then build the infrastructure to make it happen.
FIG. 01 / Index
[01] 
Beauty & Fragrance Trade show content and product photography for a global fragrance house Two trade shows, twenty-five visitor interviews and a content library built to outlast the stand it was shot on. 2 events [02] 
Hospitality Retainer & Launch The retainer behind a restaurant brand, and the launch that proved it Ongoing social strategy, content creation, web and consultancy for an Italian restaurant brand, put to the test by a second-venue opening. The launch grew everything 245 to 365 percent, on zero paid spend. +364% [03] 
Events & Sponsorship Activation Three years of festival coverage for ABC+ Warranty Main-sponsor coverage of The Brit Fest since 2024: films, photography and live social across a 30,000-attendee weekend, rebooked every year with the scope growing each time. 3 years [04] 
Web Build & CMS Full site and self-service CMS for a Manchester agency An eleven-page agency site built fast and lean, with a content system the founder publishes through himself. No developer in the loop for day-to-day changes. 56KB [05] 
Home Improvement & Trades Lead gen rebuild for an exterior coatings business Google Ads rebuilt from scratch around one product, one geography, one conversion goal, with every lead tied back to verified revenue. 5.8× ROAS [06] 
Healthcare Recruitment Attribution infrastructure for a national care provider Always-on Google and Meta campaigns across UK regions, with tracking built from scratch to distinguish role types the platforms cannot see. −41% CPL [07] 
Multi-Venue Hospitality Marketing infrastructure for a 10-venue hospitality group Booking attribution, messaging automation and reporting unified across a group of venues that had been operating as ten separate businesses. 10 venues
Beauty & Fragrance Trade show content and product photography for a global fragrance house Two trade shows, twenty-five visitor interviews and a content library built to outlast the stand it was shot on. 2 events [02] Hospitality Retainer & Launch The retainer behind a restaurant brand, and the launch that proved it Ongoing social strategy, content creation, web and consultancy for an Italian restaurant brand, put to the test by a second-venue opening. The launch grew everything 245 to 365 percent, on zero paid spend. +364% [03] Events & Sponsorship Activation Three years of festival coverage for ABC+ Warranty Main-sponsor coverage of The Brit Fest since 2024: films, photography and live social across a 30,000-attendee weekend, rebooked every year with the scope growing each time. 3 years [04] Web Build & CMS Full site and self-service CMS for a Manchester agency An eleven-page agency site built fast and lean, with a content system the founder publishes through himself. No developer in the loop for day-to-day changes. 56KB [05] Home Improvement & Trades Lead gen rebuild for an exterior coatings business Google Ads rebuilt from scratch around one product, one geography, one conversion goal, with every lead tied back to verified revenue. 5.8× ROAS [06] Healthcare Recruitment Attribution infrastructure for a national care provider Always-on Google and Meta campaigns across UK regions, with tracking built from scratch to distinguish role types the platforms cannot see. −41% CPL [07] Multi-Venue Hospitality Marketing infrastructure for a 10-venue hospitality group Booking attribution, messaging automation and reporting unified across a group of venues that had been operating as ten separate businesses. 10 venues No case studies for that service yet.