Selected engagements / figures verified
Work.
Six engagements across healthcare recruitment, home improvement, hospitality, events, web builds and brand content. Each one a different problem, the same approach: understand what the work actually needs to do, then build the infrastructure to make it happen.
FIG. 01 / Index
[01] 
Healthcare Recruitment Attribution infrastructure for a national care provider Always-on Google and Meta campaigns across UK regions, with tracking built from scratch to distinguish role types the platforms cannot see. −41% CPL [02] 
Home Improvement & Trades Lead gen rebuild for an exterior coatings business Google Ads rebuilt from scratch around one product, one geography, one conversion goal, with every lead tied back to verified revenue. 5.8× ROAS [03] 
Multi-Venue Hospitality Marketing infrastructure for a 10-venue hospitality group Booking attribution, messaging automation and reporting unified across a group of venues that had been operating as ten separate businesses. 10 venues [04] 
Events & Sponsorship Activation Content strategy and media coordination for The Brit Fest 2025 Main stage sponsorship of a 30,000-attendee festival, with a content strategy and on-site media operation built from nothing in a few weeks. +161% reach [05] 
Hospitality & Web Build Website rebuild and second-venue launch for an Italian restaurant brand A hand-coded single-page site rebuilt as a multi-venue platform, then used to stage a second-site opening whose date moved twice. 2nd venue [06] 
Web Build & CMS Full site and self-service CMS for a Manchester agency An eleven-page agency site built fast and lean, with a content system the founder publishes through himself. No developer in the loop for day-to-day changes. 56KB [07] 
Beauty & Fragrance Trade show content and product photography for a global fragrance house Two trade shows, twenty-five visitor interviews and a content library built to outlast the stand it was shot on. 2 events
Healthcare Recruitment Attribution infrastructure for a national care provider Always-on Google and Meta campaigns across UK regions, with tracking built from scratch to distinguish role types the platforms cannot see. −41% CPL [02] Home Improvement & Trades Lead gen rebuild for an exterior coatings business Google Ads rebuilt from scratch around one product, one geography, one conversion goal, with every lead tied back to verified revenue. 5.8× ROAS [03] Multi-Venue Hospitality Marketing infrastructure for a 10-venue hospitality group Booking attribution, messaging automation and reporting unified across a group of venues that had been operating as ten separate businesses. 10 venues [04] Events & Sponsorship Activation Content strategy and media coordination for The Brit Fest 2025 Main stage sponsorship of a 30,000-attendee festival, with a content strategy and on-site media operation built from nothing in a few weeks. +161% reach [05] Hospitality & Web Build Website rebuild and second-venue launch for an Italian restaurant brand A hand-coded single-page site rebuilt as a multi-venue platform, then used to stage a second-site opening whose date moved twice. 2nd venue [06] Web Build & CMS Full site and self-service CMS for a Manchester agency An eleven-page agency site built fast and lean, with a content system the founder publishes through himself. No developer in the loop for day-to-day changes. 56KB [07] Beauty & Fragrance Trade show content and product photography for a global fragrance house Two trade shows, twenty-five visitor interviews and a content library built to outlast the stand it was shot on. 2 events No case studies for that service yet.