White-label PPC
& tracking for agencies.
A senior paid media and tracking resource behind your agency. Google and Meta, server-side tracking, client-ready reporting, all delivered under your brand.
You keep the relationship. I do the work and stay invisible. No juniors, no going direct to your clients, no overhead you never use.
“He manages campaigns across Google and Meta simultaneously, handles all the tracking infrastructure, and delivers reporting we can take straight to clients. We don't have to manage him. We just have to brief him.”
Head of Client Services, digital recruitment marketing agency · white-label arrangement
From a single tracking build to full account management.
Campaign management
Day-to-day Google Ads and Meta management across your client accounts. Strategy, build and optimisation, run to a senior standard you can stand behind.
Tracking & attribution builds
The technical work most teams would rather not own: server-side GTM via Stape, Meta CAPI, GA4 cross-domain, CRM and ATS integrations. Every conversion real and traceable.
White-label reporting
Dashboards with blended data, presented under your brand and ready to hand straight to clients. Clear, honest, free of vanity metrics.
Overflow capacity
Cover when the team is stretched, between hires, or onboarding a spike of new accounts. Senior hands without adding headcount.
Audits & rescues
A second senior opinion on an underperforming account, or a full rescue of one mismanaged before it reached you.
Pitch & strategy support
Paid media strategy and credible numbers for new-business pitches, so you can win the work knowing the delivery is covered.
You brief me
You bring the client context, goals and constraints. We agree scope and how you want to communicate. An NDA up front is welcome.
I deliver under your brand
Campaigns, tracking and reporting built to a senior standard, produced so everything carries your name. You stay the single point of contact.
You present the results
Client-ready dashboards and plain-language explanations. If a technical question needs me, I join the call as part of your team.
I stay invisible
No approaching your clients, no Stern Digital branding on anything they see. The relationship is yours.
Will you ever go direct to my client?
No. The client relationship is yours and stays yours. I work as a behind-the-scenes resource under your brand, I do not approach your clients, and I am happy to put that in writing.
Can reporting be white-labelled?
Yes. Reporting is built with blended data sources and presented under your brand, ready to hand straight to your clients. No Stern Digital logos, no references back to me.
Will my client know you exist?
Only if you want them to. Most of the time I stay completely invisible and you stay the single point of contact. Where a call with the end client helps, I can join as part of your team.
What can you take on for agencies?
Google Ads and Meta Ads management, server-side tracking and attribution builds (GA4, GTM-SS via Stape, Meta CAPI, CRM and ATS integrations), white-label reporting, account audits and rescues, and overflow capacity.
How quickly can you start?
An audit can usually happen within a few days. For live management, the first four to six weeks build the foundation, with consistent performance settling in around the 8 to 12 week mark.
Do you sign an NDA?
Yes, gladly. Confidentiality is part of how white-label work has to operate, and I am happy to sign your NDA or partnership agreement before we share anything.
What does it cost on a white-label basis?
It depends on scope: number of accounts, complexity, and whether you need management, a tracking build, or both. I price as a fixed retainer, a percentage of spend, or per-account, agreed up front with no surprises.
Do you only work with agencies near Manchester?
No. I am based in Prestwich, Greater Manchester, and work with agencies across the UK. White-label delivery is remote by nature, so location is rarely a factor.
If I don't think an account can be turned around, or PPC is the wrong move for that client, you'll hear it from me first. Better from your partner than from the client.