Content strategy and media coordination for The Brit Fest 2025

ABC+ Warranty stepped up from secondary to main stage sponsor of The Brit Fest 2025, a 30,000-plus attendee UK music festival in Altrincham. The progression created an opportunity and a problem at once.

The existing social agency could commit to one day of coverage. There was no content strategy, no confirmed team, and no defined responsibilities across the weekend. Multiple external contributors, press, radio, magazine and photography, were involved with no coordination layer between them.

A formal content strategy was delivered ahead of the event: six defined pillars, Main Stage Moments, VIP and Brit Fest Club, Brand in Action, Behind the Scenes, Festival Faces and Captured Today, giving the team creative structure without rigidity.

A pre-event kickoff was held at ABC+'s offices, followed by an on-site media briefing on day one aligning contributors from REMM, Business Connect Magazine, Radio Alty, Altrincham Today and ABC+'s internal team around shared priorities and workflows.

On-site, primary responsibility for all media coverage was taken across three full days: real-time content prioritisation, daily shared upload workflows, and WhatsApp coordination so the social team had usable assets in near-real-time. Sponsor integration covered branded main stage screen content, paparazzi wall coordination, and ensuring the brand featured prominently across captured content.

Over the 30-day period covering pre-event build-up and the festival weekend, Instagram reach increased 161.4% against the prior period. Total content views reached 10,529, with 63.8% from non-followers, showing reach well beyond the existing audience.

Stories drove 54.3% of views, reflecting how much of the value came from real-time, on-the-ground content rather than polished post-event edits.