Social Strategy & Content
Planned, made and posted. Not just advised on.
Most social advice arrives as a deck: pillars, cadences, tone of voice, good luck. I do the other half too. The strategy, then the photography, the films, the posts and the plan that gets them out of the door, week after week.
FIG. 01 / What this actually involves
It starts with a proper content strategy: what the audience actually responds to, which formats earn reach, what each week needs to say. Then production against it, shot and edited in house, so the plan never dies waiting for assets.
The proof point is the Fire Station Social Cucina launch I ran end to end on social: a planned teaser campaign into an opening announcement, all organic. Engagement grew 364%, the record post took 55,931 views across platforms, and not a pound of paid spend sat behind any of it.
And because I also run paid, the two halves talk to each other. Organic tells you which messages earn attention for free; paid puts money behind the ones that do. Most businesses buy those from different people and lose the connection.
FIG. 03 / The rest of the loop
FIG. 04 / QUESTIONS
Do you create the content as well as the social media strategy?
Yes, I do both: the strategy, then the photography, the films, the posts and the plan that gets them out of the door, week after week. The content is shot and edited in house against the strategy, so the plan never dies waiting for assets. Most social advice arrives as a deck. I do the other half too.
Can organic social media work without paid ads?
Yes, it can. The Fire Station Social Cucina launch I ran on social was all organic: a planned teaser campaign into an opening announcement. Engagement grew 364% over the 45-day launch window, the record post took 55,931 views across platforms, and not a pound of paid spend sat behind any of it.
How do organic social and paid ads work together?
Organic social tells you which messages earn attention for free, and paid puts money behind the ones that do. Because I run both, the two halves talk to each other. Most businesses buy them from different people and lose the connection.
What does social media management with you include?
It includes the content strategy, the content calendar, the content itself and the posting. That covers launch campaigns, community, short-form and vertical video, and Instagram and Facebook. The strategy decides what the audience actually responds to, which formats earn reach and what each week needs to say, and production follows it.
Want to know if this applies to your business?
A free 30-minute call. I will look at what you are running and tell you honestly what I think. No pitch, no proposal.
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